travelbk.jpg (51693 bytes)

Price: US $795 per copy, plus shipping charges and applicable sales taxes.
For enquiries and orders,  send e-mail to
Gaina Collis, telephone number (212) 627-9700x1840, fax number (212) 807-1785.

Visit our Travel resources page too ...

TRAVEL IN LATIN AMERICA

by Roland Soong, Risa Becker and Barbara Smela

Table of Contents
(Chapter/section headings, chart/table titles, page numbers)

About Audits & Surveys Worldwide and Los Medios y Mercados de Latinoamérica ...  17

1. Air Travel in Latin America ...1

1.1 Background ...1
1.2 Overview of Latin American Travelers ...7

2. Total Business Travelers ...15

2.1 Usage Characteristics of Total Business Travelers ...15
2.2 Demographics of Total Business Travelers ...20
2.3 Buyergraphics of Total Business Travelers ...24
2.4 Psychographic Profile of Total Business Travelers ...31
2.5 Media Usage ...36

2.5.1 Newspaper Readership ...36
2.5.2 Magazine Readership ...38
2.5.3 Television ...43
2.5.4 Radio ...49
2.5.5 Internet ...51

2.6 Summary Facts about Total Business Travelers ...52

3. Frequent Business Travelers ... 53

3.1 Usage Characteristics of Frequent Business Travelers ... 53
3.2 Demographics for Frequent Business Travelers ... 57
3.3 Buyergraphics of Frequent Business Travelers ... 62
3.4 Media Usage ... 67

3.4.1 Newspaper Readership ... 67
3.4.2 Magazine Readership ... 67
3.4.3 Television ... 68
3.4.4 Internet ... 68

3.5 Summary Facts about Frequent Business Travelers ... 69

4. Frequent International Business Travelers ... 71

4.1 Usage Patterns ...71
4.2 Demographics of Frequent International Business Travelers ...76
4.3 Buyergraphics of Frequent International Business Travelers ...80
4.4 Psychographic Profile of Frequent International Business Travelers ...86
4.5 Media Usage ...91

4.5.1 Newspaper Readership ...91
4.5.2 Magazine Readership ...93
4.5.3 Television ...95
4.5.4 Radio ...99
4.5.5 Internet ...101

4.6 Summary Facts about Frequent International Business Travelers ...102

5. Usage Characteristics of Leisure Travelers ...103

5.1 Usage Characteristics of Leisure Travelers ...103
5.2 Demographics of Leisure Travelers ...109
5.3 Buyergraphics of Leisure Travelers ...113
5.4 Psychographic Profile of Leisure Travelers ...118
5.5 Sport Activities ...123
5.6 Media Usage ...124

5.6.1 Newspaper Readership ...124
5.6.2 Magazine Readership ...126
5.6.3 Television ...129
5.6.4 Radio ...134
5.6.5 Internet ...136

5.7 Summary Facts about Leisure Travelers ...137

6. Travel to USA ...139

6.1 Overview ...139
6.2 Demographics ...142
6.3 Intent to Travel to USA ...145
6.4 Summary Facts about Travelers to USA ...149

7. Cruises ...151

7.1 Overview ...151
7.2 Demographics ...152
7.3 Summary Facts about Cruise Travelers ...156

Appendix A – Los Medios y Mercados de Latinoamérica: History, Sampling and Methodology ...157
Appendix B –
Definition of Socioeconomic Level ...163
Appendix C – Psychographic Segments
...167
Appendix D – Acknowledgements
...168
Glossary
...169
References
...171

List of Charts

1.1 The Eighteen Countries of Latin America ...2
1.2 Frequency Distribution of Number of Airplane Round Trips in the Last 12 Months ...11
1.3 Cumulative Frequency Distribution of the Number of Airplane Round Trips in the Last 12 Months ...11
1.4 Classification of Airplane Trips by Purpose ...13

2.1 Frequency of Airplane Round Trips by Total Business Travelers ...15
2.2 Classification of Reasons for Airplane Round Trips by Total Business Travelers ...16
2.3 Travel by Season of Year for Total Business Travelers ...17
2.4 Travel Destinations for Total Business Travelers ...18
2.5 Most Important Reason for Airline Choice by Total Business Travelers ... 24
2.6 Usage of Travel Agency Services by Total Business Travelers ... 25
2.7 Hotel Stays for Business Reasons by Location for Total Business Travelers ... 28
2.8 Car Rental by Geographical Location for Total Business Travelers ... 29

3.1 Classification of Airplane Trips by Reason for Frequent Business Travelers ... 54
3.2 Travel Destinations for Frequent Business Travelers ... 55
3.3 Travel by Season of Year for Frequent Business Travelers ... 56
3.4 Most Important Reason for Airline Choice by Frequent Business Travelers ... 62
3.5 Usage of Travel Agency Services by Frequent Business Travelers ... 63
3.6 Hotel Stays for Business Reasons by Location for Frequent Business Travelers ... 64
3.7 Car Rental by Frequent Business Travelers by Geographical Location ... 65

4.1 Frequency Distribution of Number of Airplane Round Trips by Frequent International Business Travelers ... 72
4.2 Classification of Airplane Trips by Reason for Frequent International Business Travelers ... 73
4.3 Business Travel by Season of Year by Frequent International Business Travelers ... 74
4.4 Travel Destinations for Frequent International Business Travelers ... 75
4.5 Most Important Reason for Airline Choice for Frequent International Business Travelers ... 80
4.6 Usage of Travel Agency Services by Frequent International Business Travelers ... 81
4.7 Hotel Stays for Business Reasons by Location for Frequent International Business Travelers ... 82
4.8 Car Rental for Business Reasons by Frequent International Business Travel by Geographic Location ... 84

5.1 Frequency Distribution of Number of Airplane Round Trips by Leisure Travelers ... 103
5.2 Classification of Reasons for Airplane Round Trips by Leisure Travelers ... 104
5.3 Travel by Season of Year for Leisure Travelers ... 105
5.4 Travel Destinations for Leisure Travelers ... 106
5.5 Most Important Reason for Airline Choice by Leisure Travelers ... 113
5.6 Usage of Travel Agency Services by Leisure Travelers ... 114
5.7 Car Rental by Geographical Location for Leisure Travelers ... 116

6.1 Number of Times Visited USA in Last 3 Years ... 139
6.2 USA Geographical Regions Visited in Last 3 Years by Latin Americans ... 140

List of Tables

1.1 Total Area, Land Area and Population by Country ... 4
1.2 % Urban Population by Country ... 5
1.3 Classification of Airplane Trips by Airline ... 9

2.1 Travel by Season of Year by Geographical Region for Total Business Travelers ... 17
2.2 Travel by Destination by Geographical Region for Business Travelers ... 19
2.3 Geographical Locations of Total Business Travelers ... 20
2.4 Age/Sex Characteristics of Total Business Travelers ... 21
2.5 Business Functions of Total Business Travelers ... 21
2.6 Educational Achievements of Total Business Travelers ... 22
2.7 Household Characteristics of Total Business Travelers ... 22
2.8 Socioeconomic Characteristics of Total Business Travelers ... 23
2.9 Hotels Stayed at for Business Reasons by Total Business Travelers ... 28
2.10 Car Rental Companies Used by Total Business Travelers ... 29
2.11 Credit Card Brand Penetration Among Total Business Travelers ... 30
2.12 Psychographic Profile of Total Business Travelers ... 32
2.13 Psychographic Segments for Total Business Travelers ... 35
2.14 Pan-Regional Newspaper Readership by Total Business Travelers ... 36
2.15 Newspaper Sections Regularly Read by Total Business Travelers ... 37
2.16 Pan-Regional Magazine Genres Regularly Read by Total Business Travelers ... 39
2.17 Pan-Regional Magazine Titles Regularly Read by Total Business Travelers ... 40
2.18 Brazilian Magazine Titles Regularly Read by Brazilian Total Business Travelers ... 42
2.19 Television Viewing by Daypart for Total Business Travelers ... 44
2.20 Interest in Television Program Genres by Total Business Travelers ... 45
2.21 Viewing Broadcast Television Networks by Country for Total Business Travelers ... 46
2.22 Pan-Regional Cable Networks Viewed by Total Business Travelers with Multichannel Television ... 48
2.23 Radio Listening by Daypart for Total Business Travelers ... 49
2.24 Radio Program Types Regularly Listened to by Total Business Travelers ... 50
2.25 Activities Performed on the Internet in the Last 30 Days by Total Business Travelers ... 51

3.1 Distribution of Frequent Business Travelers by Geography ... 57
3.2 Age/Sex Characteristics of Frequent Business Travelers ... 57
3.3 Business Functions of Frequent Business Travelers ... 58
3.4 Education Achievement of Frequent Business Travelers ... 58
3.5 Household Characteristics of Frequent Business Travelers ... 59
3.6 Socioeconomic Characteristics of Frequent Business Travelers ... 60
3.7 Psychographic Segments for Frequent Business Travelers ... 61
3.8 Credit Card Penetration Among Frequent Business Travelers ... 66
3.9 Pan-Regional Newspapers Read Yesterday by Frequent Business Travelers ... 67
3.10 Pan-Regional Magazine Genres Regularly Read by Frequent Business Travelers ... 67
3.11 Activities Performed on the Internet in the Last 30 Days by Frequent Business Travelers ... 68

4.1 Geographical Locations of Frequent International Business Travelers ... 76
4.2 Age/Sex Characteristics of Frequent International Business Travelers ... 76
4.3 Business Functions of Frequent International Business Travelers ... 77
4.4 Educational Achievements of Frequent International Business Travelers ... 77
4.5 Household Characteristics of Frequent International Business Travelers ... 78
4.6 Socioeconomic Characteristics of Frequent International Business Travelers ... 79
4.7 Hotels Stayed at for Business Reasons by Frequent International Business Travelers ... 83
4.8 Car Rentals by Company for Frequent International Business Travelers ... 84
4.9 Credit Card Brands Owned by Frequent International Business Travelers ... 85
4.10 Psychographic Profile of Frequent International Business Travelers ... 87
4.11 Psychographic Segments for Frequent International Business Travelers ... 90
4.12 Pan-Regional Newspapers Read by Frequent International Business Travelers ... 91
4.13 Newspaper Sections Regularly Read by Frequent International Business Travelers ... 92
4.14 Pan-Regional Magazine Genres Regularly Read by Frequent International Business Travelers ... 93
4.15 Pan-Regional Magazine Titles Read by Frequent International Business Travelers ... 94
4.16 Television Viewing by Daypart for Frequent International Business Travelers ... 96
4.17 Interest in Television Program Genres by Frequent International Business Travelers ... 97
4.18 Viewing of Pan-Regional Cable Networks by Frequent International Business Travelers with Multichannel Television ... 98
4.19 Radio Listening by Daypart for Frequent International Business Travelers ... 99
4.20 Radio Program Types Regularly Listened to by Frequent International Business Travelers ... 100
4.21 Activities Performed on the Internet in the Last 30 Days by Frequent International Business Travelers ... 101

5.1 Travel by Season of Year by Geographical Region for Leisure Travelers ... 105
5.2 Travel by Destination by Geographical Region for Leisure Travelers ... 107
5.3 Geographical Locations of Leisure Travelers ... 109
5.4 Age/Sex Characteristics of Leisure Travelers ... 110
5.5 Business Functions of Leisure Travelers ... 110
5.6 Educational Achievements of Leisure Travelers ... 111
5.7 Household Characteristics of Leisure Travelers ... 111
5.8 Socioeconomic Characteristics of Leisure Travelers ... 112
5.9 Car Rental Companies Used by Leisure Travelers ... 116
5.10 Credit Card Brand Share Among Leisure Travelers ... 117
5.11 Psychographic Profile of Leisure Travelers ... 119
5.12 Psychographic Segments for Leisure Travelers ... 122
5.13 Sport Activities Participated in by Leisure Travelers ... 123
5.14 Pan-Regional Newspapers Read Yesterday by Leisure Travelers ... 124
5.15 Newspaper Sections Regularly Read by Leisure Travelers ... 125
5.16 Pan-Regional Magazine Genres Regularly Read by Leisure Travelers ... 126
5.17 Pan-Regional Magazine Titles Read by Leisure Travelers ... 127
5.18 Brazilian Magazine Titles Read by Brazilian Leisure Travelers ... 128
5.19 Television Viewing by Daypart for Leisure Travelers ... 129
5.20 Interest in Television Program Genres by Leisure Travelers ... 130
5.22 Viewing Broadcast Television Networks by Country for Leisure Travelers ... 131
5.23 Viewing of Pan-Regional Cable Networks by Leisure Travelers with Multichannel Television ... 133
5.24 Radio Listening by Daypart for Leisure Travelers ... 134
5.25 Radio Program Types Regularly Listened to by Leisure Travelers ... 135

6.1 Activities Performed on the Internet in the Last 30 Days by Leisure Travelers ... 136
6.2 USA Geographical Regions Visited in Last 3 Years by Latin Americans from Different Regions ... 141
6.3 Distribution of Travelers to USA by Geography ... 142
6.4 Age/Sex Characteristics of Travelers to USA ... 142
6.5 Business Functions of Travelers to USA ... 143
6.6 Educational Achievements of Travelers to USA ... 143
6.7 Household Characteristics of Travelers to USA ... 144
6.8 Socioeconomic Characteristics of Travelers to USA ... 144
6.9 Distribution of Intended Travelers to USA by Geography ... 145
6.10 Age/Sex Characteristics of Intended Travelers to USA ... 146
6.11 Business Functions of Intended Travelers to USA ... 146
6.12 Educational Achievements of Intended Travelers to USA ... 147
6.13 Household Characteristics of Intended Travelers to USA ... 147
6.14 Socioeconomic Characteristics of Intended Travelers to USA ... 148

7.1 Distribution of Cruise Travelers by Geography ... 152
7.2 Distribution of Cruise Travelers by Age/Sex ... 153
7.3 Distribution of Cruise Travelers by Business Function ... 153
7.4 Distribution of Cruise Travelers by Education ... 154
7.5 Distribution of Cruise Travelers by Household Characteristics ... 154
7.6 Distribution of Cruise Travelers by Socioeconomic Characteristics ... 155


(Return to Zona Latina's Home Page)